:: Why Mobile Marketing?


The rapid growth in mobile phone ownership has opened a new, mass marketing channel for marketers to reach their target market. Direct, responsive and measurable, mobile marketing is emerging as a key element of the marketing mix.

Mobile marketing integrates across the marketing mix to drive the effectiveness of both above and below the line activities. Delivering:

Direct marketing channel to customers
Clean, uncluttered environment to maximise the impact of the marketing message
Context and time relevant marketing medium
Instant response mechanism delivering true one to one communication
A digital medium enabling deep campaign measurement and analysis

Marketers are deploying mobile to strategically drive customer acquisition, retention and improved relationships. As a direct medium to drive awareness in targetted demographics.

 


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:: Reseller Program info

:: Mobile Banking

Why Text SMS Services for Mobile Banking?

1. Why SMS Services for Mobile Banking?
In today's busy environment, with so many deadlines to fulfil, appointments to keep and meetings to attend, customers of a bank have little time to visit a branch or to wait for customer services operator to come on the phone line. Thus, SMS text messages Services for Mobile Banking have been adopted by various technology-led proactive banks.

Text SMS Services for Mobile Banking provide a new 24 hour banking convenience which helps customers stay on top of any recent changes made in their bank account, credit card or loan through their mobile phones.

SMS Banking allows you to receive account information by SMS (Short Message Service) to your mobile phone. SmsIntegra provides state-of-the-art products and services fo Mobile Banking.

2. Background
Through innovative partnerships with mobile operators, SmsIntegra has become the leading independent messaging operator for mobile messaging. SmsIntegra’s messaging platform combines signalling information from the mobile world with an innovative IT applications layer to provide messaging services to corporate customers – with defined service levels.

3. SmsIntegra Mobile Banking Services
SmsIntegra offers the following five categories of SMS services to banks through its mobile messaging platform:
• Broadcast
• Schedule
• Events
• Enquiry and
• M-commerce

3.1. Broadcast
This category of services allows the bank to send informational or promotional messages to all the consumers. Some examples are:
• Change in interest rate
• Change in policy affecting consumer
• Launch of new schemes
• Communication about major events like opening of a new branch etc.

3.2. Schedule
Through this service, the bank can send messages to its customers on a predefined schedule basis. Some examples are:
• Weekly delivery of account balances
• Monthly message about loyalty/reward points
• Daily account balance

3.3. Events
An SMS is sent automatically to the customer when a certain event happens defined by the bank or by the customer). Some examples are:
• Dr/Cr above threshold limit
• Balance below a limit
• Term deposit maturity
• Credit limit exceed
• Bill due date
• Loan EMI due date
• Payment receipt
• Applied bank charges
• Cheque bounce
• Salary credit


3.4. Enquiry
This service provides interactivity to the customer, who can through SMS make an enquiry and get the answers in real time. Some examples are:
• Bank Balance
• Mini statement (last 5 or 3 entries)
• Report lost/stolen cards
• Cheque status
• Stop payment
• Stock updates
• Credit status
• Loan status
• Enquire exchange rates

3.5. M-Commerce
Various commercial transactions can be affected using SmsIntegra’s messaging platform. A few examples are as follows:
• Credit Card Payment
• Debit Card Payment
• Inter-account Funds Transfer
• Cheque-book Request
• Bill Payment
• Money Order
• Loan Renewal
• Loan EMI Payment
• Credit Limit Revision
• Ticketing

3.6. Bank ATM/Branch Locator on SMS
A major problem that customers of banks face is to identify the nearest ATM/Branch. With over 1.2 billion mobile connections, it is safe to assume that almost all customers of bank would carry a mobile phone. SmsIntegra provides a system by which any customer can know nearest shop via sending SMS with the location as free text to a predefined mobile number.

4. About SmsIntegra Messaging
SmsIntegra empowers its customers to communicate between varied IT back-end systems and mobile phones. SmsIntegra provides a unique, end-to-end, global carrier-grade mobile data service. Its mobile data service offering includes "plug and play" application licensing and hosting.



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